Comments on: beauty in branding http://debunkd.wordpress.com/2008/04/20/beauty-in-branding/ in the urban groove... Thu, 24 Jul 2008 04:27:05 +0000 http://wordpress.org/?v=MU By: staffeen thompson http://debunkd.wordpress.com/2008/04/20/beauty-in-branding/#comment-173 staffeen thompson Tue, 22 Apr 2008 00:47:19 +0000 http://debunkd.wordpress.com/?p=58#comment-173 I was thinking to myself, are they going to have Sponge carrying an LV bag next? But actually, if you've seen the LV 'journey' ads, they're quite the opposite. The ads are extra long, feature zen-like people in zen-like situations, where people are "taking the journey" and need to have this amazing and enlightening experience. Where at first, I thought it would be something spectacular and extremely unattainable - some "nirvana" - I realized that's exactly what they want LV to stand for. So they've got their 'serious' side too, I suppose. I was thinking to myself, are they going to have Sponge carrying an LV bag next? But actually, if you’ve seen the LV ‘journey’ ads, they’re quite the opposite. The ads are extra long, feature zen-like people in zen-like situations, where people are “taking the journey” and need to have this amazing and enlightening experience. Where at first, I thought it would be something spectacular and extremely unattainable - some “nirvana” - I realized that’s exactly what they want LV to stand for. So they’ve got their ’serious’ side too, I suppose.

]]> By: Jo.Chen http://debunkd.wordpress.com/2008/04/20/beauty-in-branding/#comment-172 Jo.Chen Tue, 22 Apr 2008 00:07:34 +0000 http://debunkd.wordpress.com/?p=58#comment-172 These days getting a tatoo is literally "branding" oneself with a brand - you. It seems to me that MJ, while he has that serious designer guy side, there is a sense of humour behind that high fashion. Frankly, LV would do well to associate itself with some of that fun and fresh humour offered by SpongeBob and M&M candy man. It makes the brand more accessible and therefore, more well known across the fashion and non-fashion public. Can you imagine an ad with SpongeBob and an LV bag? It would totally turn my head and create a major buzz. No, wait a minute...how about Hello Kitty with an LV bag? Or better yet, a Hello Kitty LV bag! I'm getting too excited now. Putting pop culture and high fashion is something that companies would be wise to exploit. After all, if you can market to the young, you could have a customer for life. These days getting a tatoo is literally “branding” oneself with a brand - you. It seems to me that MJ, while he has that serious designer guy side, there is a sense of humour behind that high fashion. Frankly, LV would do well to associate itself with some of that fun and fresh humour offered by SpongeBob and M&M candy man. It makes the brand more accessible and therefore, more well known across the fashion and non-fashion public. Can you imagine an ad with SpongeBob and an LV bag? It would totally turn my head and create a major buzz. No, wait a minute…how about Hello Kitty with an LV bag? Or better yet, a Hello Kitty LV bag! I’m getting too excited now. Putting pop culture and high fashion is something that companies would be wise to exploit. After all, if you can market to the young, you could have a customer for life.

]]> By: staffeen thompson http://debunkd.wordpress.com/2008/04/20/beauty-in-branding/#comment-171 staffeen thompson Mon, 21 Apr 2008 23:06:22 +0000 http://debunkd.wordpress.com/?p=58#comment-171 True! If he had a corporate symbol tattooed that would be a very different statement - and surely get a different reaction. But I'm sure that's totally not his "thing." He seems to have quite a few cartoon-ish tattoos. I wonder if he'd be open for an interview? True! If he had a corporate symbol tattooed that would be a very different statement - and surely get a different reaction. But I’m sure that’s totally not his “thing.” He seems to have quite a few cartoon-ish tattoos. I wonder if he’d be open for an interview?

]]> By: chipper HO http://debunkd.wordpress.com/2008/04/20/beauty-in-branding/#comment-168 chipper HO Mon, 21 Apr 2008 17:03:30 +0000 http://debunkd.wordpress.com/?p=58#comment-168 im sure having spongeyNESS tattooed does absolutely no damage to LV nor how we perceive jacobs work... its a personal gesture...not a bold gesture... dontcha think... personal being...it belongs to him and is set aside from his work... it is a comment on marc himself... how we perceive him... plus, hes got a freggin M&M tattoo as well... clearly...marc jacob is the coolest man alive... i liked him already...i like him even more now... if he had a LV or JACOB tattoo... well then... id have a whole diff story there... im sure having spongeyNESS tattooed does absolutely no damage to LV nor how we perceive jacobs work…
its a personal gesture…not a bold gesture…
dontcha think…
personal being…it belongs to him and is set aside from his work…
it is a comment on marc himself…
how we perceive him…
plus, hes got a freggin M&M tattoo as well…
clearly…marc jacob is the coolest man alive…
i liked him already…i like him even more now…

if he had a LV or JACOB tattoo…
well then…
id have a whole diff story there…

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