You’ve probably heard me rant about him on various occasions, or have had to endure my endless promotion of his warm songs from Late Nite Reworks or Camino Real. His name is Dirk Swartenbroekx, a.k.a DJ Buscemi, from Belgium.
I’ve had the opportunity to interview him, as well as other successful producers from Europe and the U.S, who’ve all repeatedly expressed the desire to come to Canada to perform. These are artists who’ve done extremely well in their home countries, but like many others in their generation, have all found it difficult to cross over to Canada. Or when they are brought in to perform, they aren’t promoted at all – and people miss out!
So when I asked a few Toronto promoters why these popular artists aren’t brought in for more events, they’ve all drawn me the same dismal picture. The consensus is, “It’s just not worth it.” It would be a profitable venture, as there is general interest in their music, it’s simply that the incentive to heavily promote is lacking. I say surely, there’s room for a couple more! Or is there? How can successful artists gain publicity in a city where the market is a little undefined? If the answer is, “you just don’t,” then what is this saying about our music industry?
Visit Buscemi at: