THE JOY OF JOI
“Life is imperfect, imperfect(is perfect)…”
Every so often I’m moved by a voice and impassioned by a song – and then I feel the need to share it with the world. “Imperfect,” by Joi Cardwell. It definitely has an infectious beat, but if you listen to it closely, it has incredibly intense nuances, that are haunting and infectious. The underlying message is to hold on to your faith and trust in life, amidst life’s adversities – a theme that can be found in many of Joi’s songs.
I wanted to know what her inspiration was for the song, and after communicating with Joi, learned that this song was written on the day her grandmother passed away, and suddenly it all made sense. I felt so awful for having chosen such an emotional song, but realized that it’s always the most powerful songs that are borne from a place of pain, sadness or suffering. She assured me, “She was blessed with 94 great years. And I with all her love and wisdom.”
After obtaining two degrees from University, Joi started her recording career at Arista Records in a girl group called ‘The Promise,’ and then began her career producing captivating singles – such as “Love and Devotion,” “Trouble,” “Jump for Joi,” and “Soul to Bare”. Joi’s mellow and sensual vocals, coupled with her songwriting have influenced many. Her repertoire includes the albums, ‘The World is Full of Trouble’ from 1995; and ‘Joi Cardwell’ from 1997, and her collaborations with a variety of artists, such as Kashif, LL Cool J, Paula Abdul, Ice T, and Denise Rich as both writer and producer.
Joi’s most recent album ‘The Plain Jane Project’ is available for full listening on her website, and her catalog is available on all major digital sites including itunes.
Click here for my interview with Joi Cardwell, where she discusses her inspiration, her music, the industry, and more…